Lambda Lunch & Learn: Digital Marketing

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This month's Lambda Lunch, sponsored by our Corporate Equality Sponsor Cox, is the first of our Lunch & Learn Series. We'll be bringing you informative topics that help you improve your business. Our first topic will provide information on digital marketing and how you can use video, SEO, social media, and email to reach both new and existing customers.

Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology.

For most of us, Cox means TV, internet, and phones but Cox has an entire division dedicated to helping businesses grow through video advertising. You'll learn more about how Cox can help reach your audience with video and their local and national digital networks.

Then, Lambda Executive Director, Russ White, will provide details on running effective SEO, email marketing, and social media marketing campaigns to target existing customers and attract new customers, and the things you need to know about a new law that went into effect in May called GDPR.

This month's lunch is sponsored by Cox, so we are pleased to offer Lambda Members a reduced ticket price of $15 per person and non-members $20 per person. As a special bonus, new members signing up through our lunch form will receive a free lunch for one person.